Been diving into Hinge’s S-1 & one stat deserves way more attention:
🚨 3.4% Engagement Rate
(i.e., # of members at year-end / # of eligible lives)
One case study gets 6.5%, and yes, the exact definition can be debated. Still—no matter how we cut it, that’s a LOT of untapped potential.
This highlights healthcare’s toughest challenge:
ENGAGEMENT.
Is member engagement inherently hard—or are typical approaches simply falling short? Having spent 10+ years helping health plans and employers beat these industry norms by a lot, I’d confidently say it’s both—and more.
Look, Hinge is hugely successful!
But imagine the possibilities at 10%, 20%, and even 50%?
Why doesn’t engagement get more outsized focus?
Especially since every 1%-point ↑ translates into:
↳ More $ revenue for vendors
↳ Multiples in ROI $$$ for payers
↳ And better health for more members
Win-Win-Win.
(and these are VERY rare, especially in healthcare!)
Bottom line:
Engagement is our biggest opportunity
—and deserves way more attention.